Location: Pune
Work Type: Remote
Must have key skills
Email Marketing, LinkedIn Marketing, B2B Lead Generation, Marketing Automation, HubSpot, reply.io, Email Content Creation, Campaign Strategy & Execution
Analytics, Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), ABM (Account-Based Marketing)
Job description:
1. Drive qualified B2B leads through targeted email marketing campaigns and LinkedIn outreach.
2. Create compelling email content and sequences that align with brand voice and generate interest.
3. Use tools such as HubSpot and reply.io to automate and track campaign performance.
4. Research and segment target audiences to improve outreach quality and conversion.
5. Collaborate with sales and leadership teams to align marketing efforts with business objectives.
6. Optimize lead generation funnels and nurture campaigns using performance metrics and data.
7. Manage contact databases and ensure CRM hygiene for accurate tracking and reporting.
8. Experiment with different subject lines, content strategies, and schedules to improve response rates.
9. Keep up to date with B2B marketing trends and tools to continuously refine campaigns.
Industry type: IT
Functional area: Marketing & Communications
Role: Digital Marketing
Employment Type: Contract
Education: Bachelor's in Marketing, Communications, Business, or relevant field